OUR STORY, OUR VISION , OUR INVENTIVENESS …

HOW WE STARTED : 

IN 2016-2018 DURING COLLEGE YEARS , A BRAND WAS ALWAYS THE GOAL. THE LOGO WAS DESIGNED IN AN ALGEBRA CLASS WHILE STUDYING THE MATHEMATICAL PI CONCEPT. IT HAD NO NAME OR MEANING BEHIND IT UNTIL A KEVIN GATES SONG TITLED “PERFECT IMPERFECTION” RELEASED & WITH THAT THE  BRAND THE NAME JUST CLICKED ! IT ALL CAME TOGETHER & IT WAS TIME TO GET STARTED.

FINALLY IN 2019 , WE LAUNCHED “PERFECTLY IMPERFECT” ALSO KNOWN AS “PII” (PRONOUNCED PIE) WITH 100 T-SHIRTS WITH 4 COLORWAYS AT $25 EACH . WE WERE SELLING THEM AT OUR JOB , TO FAMILY & FRIENDS , & ANYONE ELSE THAT HAD INTEREST IN OUR BRAND & WE’VE BEEN GOING EVERY SINCE ! THE GOAL WE ARE ACCOMPLISHING IS CREATING A BRAND THAT EVERYONE COULD RELATE TO INTERNALLY & DESIGNING THE BEST STREETWEAR GARMENTS THAT EVERYONE COULD WEAR EXTERNALLY & WANT TO PUT ON . ALOT OF US FEEL INCOMPLETE, OR FEEL THE NEED TO PUT ON A FACADE FOR THE MATRIX OF THE WORLD ESPECIALLY WITH SOCIAL MEDIA BEING APART OF OUR EVERYDAY LIFE NOW DAYS . WE’RE HERE TO TELL YOU … IS NOT NEEDED , GET FLY , STAY TRUE TO WHO YOU ARE … BE YOU ! 

DESIGNS + SIGNIFICANCE 

1ST PII LOGO : THE 1ST LOGO IS OUR TWIST ON THE MATHEMATICAL PI SYMBOL WITH A LARGE LETTER P IN FRONT OF IT. IT REPRESENTS BEING UNDEFINED , INFINITE , & NOT BEING ABLE TO UNDERSTAND JUST LIKE YOU & I (HUMANS). REGARDLESS OF ONE’S INADEQUACY, THE RATIO WILL ALWAYS EQUAL THEM.

PII BEAR : THE BEAR WAS DESIGNED & CREATED THE SAME TIME THE PII LOGO WAS. THE BEAR IS SUPER SIGNIFICANT IN MANY WAYS. THE STITCHES & PATCHES SYMBOLIZE A PERSONS INTERNAL & EXTERNAL WOUNDS THAT FORM THEIR IMPERFECT SELF. SOME VIEW THE BEAR AS PERFECTION , SOME VIEW IT AS IMPERFECT- JUST LIKE WE ARE VIEWED EVERYDAY. 

ALL OTHER LOGOS HAVE BEEN DESIGNED ALONG THE WAY AS OUR BRAND PROGRESSES. EACH LOGO YOU SEE BELOW IS APART OF US & WILL BE USED ACCORDINGLY BASED ON TIMES OF DROPS, DEMAND , ETC. WHEN YOU SEE ANY OF THESE , TAKE A PHOTO & SHARE WITH US.